As human beings, there are quite a lot of thoughts and feelings we have that are an important part of all our creative decisions. This is why taking a close look at our emotions will help us appreciate some curious choices that we choose to make in our fields of creative work. The choice of fonts in UI / UX design has become more important over the last few years. With the artistic landscape continually evolving and adapting to these changes, there has also been a daily flow of learning about the methods of recognizing and implementing typography in various types of environments.
UI and UX are two words that contain several items that are easy to observe because their meanings appear to differ depending on the individuals with whom you interact. UI embodies the entire structure of the website or app in the simplest words, while UX expresses the feelings and emotions of a user while communicating with the various components of the design.
The relation between UI and UX is fairly clear, with the UI exerting a great deal of influence on UX, and vice versa.
People are also becoming more aware of the design, fonts, and ways in which the world around them looks. When you get involved with a marketing firm for your needs, at the time of creative processes, it becomes important that you plan at the end to discuss fonts.
Such a growing number of individuals are aware of the psychology of color, and how such unique colors impact people’s actions and thought process. What is not clear to many is that fonts have a huge effect on our overall psychology as well.
Associating with various typography approaches may help to initiate strong emotions and ideas. It means choosing the right type of fonts for a logo design in the business context, which can help you fill the gap in your whole brand personality.
Fonts are very beneficial brand awareness tools. It becomes simpler to describe a ‘formal’ brand by having a logo built that has a sober and serious typeface or taking up something more edgy and lively.
Selecting the right type of font can have a huge effect on the overall feel of your website or app. It is easy for the user to read and go through the content available on your website or app with the right font, letter, scale, color and lack of unnecessary distractions.
You will finalize the best selection of fonts that serve as the best representation of your organization if you can recognize that every font has a specific set of characteristics.
The choice of font you want to use can rely a lot on the general feelings you want to express to your target market, and this includes getting a bit into the psychology behind the choosing of fonts.
The Typography in Psychology
Humans have an automatic reaction to the style in which a specific type of text is written. For example, if you want to express that you have a company that is very well-established and typically consumed, you are more likely to go for a font style that represents the heritage concept.
In another scenario, you can go to a less formal typeface if you are trying to make individuals view your company as a friendly and secure enterprise.
Here are a few types of typography that the design industry knows about—
THE PSYCHOLOGY OF SERIF FONT
This is the most popular form of choice for fonts. Serif fonts help express heritage and class feelings, making them a great opportunity when you want to start a company that gives a well-established vibe.
They have a rather creative design, and this is why the emotions of respectability and confidence are carried with them by Serif fonts, making them the perfect choice for brands that want identities that pass around grandeur and authority.
Serif fonts are the best informal situations and work best for enterprises who want to develop strong brand recognition amongst the target market and reflect a genuine nature.
For finance firms, editorials, scholars, and broadsheets, the fonts are suitable.
Serif fonts are common choices for Times New Roman, Garamond, and Georgia.
SLAB SERIF FONT PSYCHOLOGY
The Slab Serif fonts are also known as a subset of serif fonts because, in their appearance, they are very similar but have prominent slab parts in them. More often than not, these typefaces are synonymous with solidity, trust and a bold sense of attitude.
Slab Serif fonts are suitable for businesses who want to have a very specific product or concept to have a big impact on the market. These fonts are openly used by technology and automotive companies as they want to fill their consumers with a sense of confidence and trust and not compromise on the latest innovation aspect of it. Their preferred choices include fonts from Rockwell, Courier, and Museo.
SANS SERIF FONT PSYCHOLOGY
Simply put, new, clean and pretty engaging are the Sans Serif fonts. Companies who believe in displaying a plain, straightforward, and no-nonsense attitude use these fonts.
The sans serif choices bring in a sense of sensibility and integrity when it come down to logo design and typography. There is no aspect of decoration that could distract the eye or divert the intent of transmitting a message through fonts.
This simple but functional nature of sans serif fonts attracts them to those brands who, when they get their business logo made, explain their priority.
Century Gothic, Arial, and Helvetica are some of the best sans-serif font choices.
SCRIPT FONT PSYCHOLOGY
The Script fonts are a lot more fashionable than their serif counterparts. Because of their handwritten design, the fonts foster ideas of beauty, femininity, and innovation. If you are someone who wanted to make their business look more personal in order to get the customer loyalty, then without a doubt, the script typefaces will serve your purpose.
Script fonts are those that are likely to inspire more concepts that are imaginative and emotional. Script fonts, however, warrant a lot of caution. They can look creative and fancy, but unique contexts often make it a difficult task to decode them.
Two choices that are perfect for use are Lobster and Lucida Script.
If you want a different and specific entity other than the logo to be your brand name, it is important to realize that the way a word looks has the same amount of meaning as the word itself. Your name plays a role in creating brand awareness, but if your font’s shape and style may not increase the interest of a customer, then you might be lacking the kind of brand recognition you are searching for.
Choose your font style wisely, and, certainly, you will see a huge effect of your brand on clients.
We think light years ahead and turn your brand for the future with design and creativity at one of our wings-Molina Technologies. We do not believe in designs that are flawless. With architecture, we believe in changing. For any Web / Mobile Design OR UI / UX Design design specifications, contact us at info@Molinatek.com