For my business, do I need a website? “Well, YES is the answer. For your business, you need a website, A Great ONE. A lead magnet, sales booster, brand-differentiating website, professionally built.
But, why is it essential for my company to have a website?
Well, this is the first question most customers ask when a Custom Web Development Company recommends them to provide a website for their business with MolinaTek
The explanation for your search engine presence (Google, Yahoo , Bing, etc.) is that customer behavior shifts to adapt to new technology over time, and customer behavior has already changed to adapt to the digital age.
Let me explain it more clearly to you! Let’s assume that he / she is not going to go for a door-to – door inquiry if someone is looking for business-related needs. He / she will only be typing “ABCDE” services on their computer. And, tada the customer goes to another company.
How is this happening?
The explanation for this is that your organization does not have any online presence. As I said above, user behavior has been changed. They’re tech-driven. Today , consumers want it all at their fingertips.
The website is owned by ice cream parlors, small cafés, start-up companies (in any field), IT companies or even small-town electricians. And, why wouldn’t you? I hope you have gotten my point.
2020: The Technology and Automation Year
Yeah, we all know that 2020 is the year of advanced automation and technology. All is shut down with all the COVID-19 Pandemic situation going on. People are terrified of going out. But, you can give your customers whatever they need by getting an online presence.
Every sector is introducing tech solutions and everything is accessible online from the healthcare sector, job portal, telemedicine sector and on-demand services.
So, look, you need a smart website in 2020. The day you started your company you wanted one, but better late than never.
In Linked Small Businesses in the United States, an study by Deloitte found that small businesses are digitally advanced:
Received 2X the sum of salary per employee
Experienced sales increase, which was nearly 4X as high as the previous year,
Almost 3 times the chance of job creation over the previous year has been
Had an annual rate of growth in jobs that was more than 6X as high as
Top 10 strong reasons why companies need a website
- A Website proves the credibility of your brand
- Businesses with a Website are Easily Available
- A website creates a relationship
- The best way possible to showcase your products / services
- A website makes it more accessible to your brand
- You can benefit from Google Search engines
- People always judge your reputation by looks,
- A website is an important part of online marketing
- You can effectively target your clients through a website
- All of your competing companies are already having a website
Let’s discuss in detail..
1.A Website proves the credibility of your brand
Where is this official website of yours? When you tell people about your business, this is the first question you will hear. The reality is, these days , individuals have become smart. Before making any business decision, they consider 10 times.
Over 30% don’t even consider a company if it doesn’t have any website. So, if you want people to believe that your business is trustworthy, contact a custom website production company in the United States and provide a website. Only then will you be taken seriously by them.
PS-If you carefully introspect, you ‘d know they’re not incorrect. Out there, there are thousands of business owners. They can’t continue to believe anyone and then regret it later. You would’ve done the same at their house.
2.Businesses with a Website are Easily Available
This is one of the main reasons why a website is needed by companies. Many individuals prefer an easily accessible company when it comes to buying a product or service and can be contacted anytime they want to.
The main explanation for this is that a website is where everything of your company can be found, i.e. who you are, what services you offer, and how you can be contacted.
An official website also makes you accessible 24/7. As a consequence, at any hour of the day they will reach out to you.
This gives you another explanation why a personalized website is required for your business. The website makes it easy for customers to find you and order your goods or services. They can visit your website and make their purchases at any time. On the web, you can also keep track of your clients.
3.A website creates a relationship
A website will help you develop a long-lasting and strong relationship with your customers.
This is how it takes place:
A website makes you appear trustworthy, as I have described before. It generates an initial level of trust with customers and motivates them to do business with you.
We keep all significant user factors in mind when designing a website, such as what users want and what characteristics make them remain. This helps to have a fantastic user experience.
So you are building trust among consumers by getting a website and giving them an impeccable user experience. So, they’re staying and they’re coming back for more.
This is how you rate loyal customers who support you and help you grow, which is another important reason why you should contact a web design and development agency for your startup to have a website.
- The best way possible to showcase your products / services
If you want individuals to purchase your goods or services, presentation plays a crucial role. This is key, especially if you are a start-up where every client matters.
It is also crucial in that case that we can illustrate our experience in the best possible way, and having a website can assist in doing that. It offers imaginative space for you. The way you like, you can show your services.
Beautiful pictures, short video tutorials, and PDF downloadable instructions can be used. The sky is the limit to what you can do.
And do you know how it all helps? Clients are getting what they’re asking for. So, they just stay hooked and go nowhere else to buy them. Ultimately, this allows you to build a loyal client base.
5.A website makes it more accessible to your brand
Near my place, there is a beautiful restaurant. The food is fantastic, the service is excellent, and the range is so large that you can find almost anything you want to eat. Given this, there are very few tourists to the restaurant.
I see just 7-8 people sitting there every time I pass by and enjoying the meal. Reasoning? Not a lot of individuals know about it. Not that it’s the only restaurant in town now. Several others are here. Some of them even got an official website created.
As a result , despite having average facilities and average quality food, they have been able to attract more clients.
That’s the difference in making a website. The reality is that nothing but a tiny boutique is a brand without a website. No wonder how good goods you sell, how valuable services you provide, not many individuals will be able to hear about it.
So, hire an outsourcing team of web developers to provide an official website if you want your brand to shine and people to know about your business.
You can recognize how effectively you have been able to grow your profits and attract more clients.
6.You can benefit from Google Search engines
It can even get into Google’s search listings to have a website, making it easier for consumers to find you.
Now, maybe one thing you’re curious about is: how does it matter? This is how:
They used to do a thorough background check back in the old days, when customers had to do business with a business, and contact any previous customer to inquire about you. Finally, they pushed forward only after they were certain.
Yet time has changed, too. Clients have become intelligent. They don’t want to spend time running background inspections anymore. Instead, they choose Google search. Probably, once they hear the name of your brand, this is the very first thing they will do.
Now, if you have a website and have done the right SEO, Google’s top searches will come in. Apart from this, by using other keywords relevant to your business , people will also be able to find you. This makes you more famous with folks, and you are able to do business with more people.
So, if you want your company to become popular and customers can easily find you on Google, have a website. In the long run, the decision would favor you significantly.
7.People always judge your reputation by looks
This isn’t about me! More than 75 percent of individuals have acknowledged that their website design evaluates the reputation of an organization. This means that if you have an engaging website that keeps them interested, that creates an initial level of confidence, and that shows you are trustworthy, clients are more likely to do business with you.
Today, if you don’t have a website, clients would not even consider you in the first place, let alone trusting you and thinking that they want to do business with you. You’d already be wasting your chances by not getting a website.
So, don’t make a mistake when you don’t have a website.
8.A website is an important part of online marketing
We all know how hectic and time-consuming conventional marketing types, such as print launches, print advertising and flyers, are. They cost you a lot and they demand a great deal of effort. Even, the findings are not up to the mark.
On the other hand, online marketing is less costly and more effective. With less hard work, it will get you more results, and thus, if you want to get things done quicker, it is a much better option.
Now, while online marketing can be an effective choice to promote your business, if you don’t have a website, it doesn’t really matter. Think of it as the sun in which all the planets move.
The final destination where you send your customers from various platforms, such as social media, blogging, email marketing and video channels, would be a website.
9.You can effectively target your clients through a website
One of the best things about getting a website is that you can not only get people to visit your website, but also track the following main performance metrics:
The number of people who (regular visitors) visit your website.
The number of people who (unique visitors) have visited your website just once.
How many people have read or viewed a web (Pageviews or Impressions)?
The number of people who left (bounce rate) without reading the page they landed on.
How long do people visit the content of your website (average time on site) for?
All of these stats will help you figure out how your clients can be strategically targeted. You should understand what kind of content users want and how the user experience can be improved so that they remain.
As a result, it would be easier for your website and more individuals would visit it. So, you need to concentrate on making a strong website.
10.All of your competing companies are already having a website
This point could sound cliché, but it makes a lot of sense. You’re not in the business alone.
Thousands of businesses are already offering the same goods and services that you are going to sell, and most of them have their own websites as well.
This means they are already in a favorable role if I remember all the previously mentioned points from this site. They tend to be more trustworthy on the market, they have already established an initial level of confidence with the consumer, they present their products / services in the best possible way, and they also profit from Google searches.
How do you beat them?
Yeah, you’ll need to contact a web development services company for that and first provide a website. You are already letting them conquer the business by not getting one. There are, no doubt, several other ways.
A dedicated marketing team can be employed and you can spend a strong budget on advertising and ad campaigns. But it just contributes to more initiatives and higher costs. Almost half the budget helps you to get a website built.
Often, if you have a website, you have an ability to study and integrate elements that are lacking from your competitors. From their limitations, you will profit.
So, it is a lot easier to have a website than not to have it at all. You will benefit, at least, from it.
Getting a successful UI / UX website is just as critical as making the website itself. There will be no use getting it if the UI / UX is not good.
So, you have to make sure that you leave the user with the best experience and keep him busy so that he can continue for a long time.
However, without the support of a good custom website development business, it’s not possible to build a custom website with a good UI / UX.
MolinaTek will help to get a good website customized for you. We have developed quite a reputation for our custom web development and mobile app development services, being a leading web development and mobile app development company. If you have any questions, just give us an email at info@molinatek.com
